The University of Oklahoma Foundation

SFG partnered with The University of Oklahoma Foundation to enhance donor acquisition, retention, and overall philanthropic growth through targeted organic and paid digital marketing strategies for their GiveSooner Giving Day. Our strategic collaboration aimed to create a more robust and engaged donor community, driving significant growth and long-term sustainability for the Foundation's mission.

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NOTABLE OUTCOMES

$25M+

Total Raised

47,209

Total Ad Clicks

97%

Google Ad Conversion Rate

2.4 M

Secured Impressions

GOAL

SFG partnered with The University of Oklahoma Foundation to help design, implement, and measure their digital marketing strategy, focusing on donor acquisition, retention, and fostering philanthropic growth and engagement. The collaboration aimed to enhance the Foundation's understanding of SEM, SEO, and social media practices while providing strategic digital marketing support for the annual 2024 “Give Sooner” Giving Day Campaign. The goals included gaining insights into donor behavior, customizing outreach efforts for specific audiences, evaluating the effectiveness of various approaches, optimizing the Foundation's online presence, and developing a comprehensive understanding of their digital donors and engagers. The ultimate objective was to successfully implement, scale, and measure the impact of these initiatives.

STRATEGY

SFG enhanced the organization's understanding of SEM and paid digital marketing best practices through training and coaching sessions. To support their “Give Sooner” Giving Day Campaign, SFG created a multi-channel digital marketing strategy, implemented full user journey tracking, conducted operational reviews, built visualization reports, and conducted an ROI analysis. These strategies and actions collectively aimed to increase donor acquisition, retention, and philanthropic growth while improving overall fundraising and engagement efforts for The University of Oklahoma Foundation for Giving Day and initiatives throughout the year.

RESULT

Equipped team with the capability to effectively measure and analyze results, informing future strategies and initiatives for continued success.
Secured a 97% ad conversion rate to the GiveSooner website.
33% of all Giving Day website pageviews secured from paid ads.
Generated a year-over-year 8,216% increase in social media ad conversion.
Secured a year-over-year 22,766% increase in social media impressions.
Achieved a cost-per-click of $.012 per user, enabling the highest ROI of any fundraising channel used for Giving Day.
Grew online giving to $831,153.88.
Developed an integrated paid and organic digital marketing strategy for engagement and donor conversion.
Generated Foundation branded visualization and reporting structures.
Developed a robust cross-divisional digital marketing training program.

SFG's partnership has been a game-changer. Their expertise and dedication have led to remarkable success in our program and the professional development of our team.

- Bob Amico, Executive Director for Annual Giving & President’s Associates at The University of Oklahoma Foundation

CLIENT EXPERIENCE

SFG's partnership has been a game- changer. Their expertise and dedication have led to remarkable success in our program and the professional development of our team.

- Bob Amico

Executive Director for Annual Giving & President's Associates at The University of Oklahoma Foundation

Through innovative digital initiatives, SFG has revolutionized our donor engagement, driving exceptional growth and fostering a dynamic community of supporters.